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#LifeInBag with ... AMIE FITT

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Amie Fitt

Founder, Sparro Designs

Your #LifeInBag flat lay exposé. In 1 sentence, please explain. 

Absolute chaos and today I’m travelling ‘light’. Ironically, my toiletries are NEVER travel sized!



Sparro is a testament to high flying females known for their love and dedication to work, and working out. But also…to the one who may have been known to arrive at the gym with her top on inside-out (or backwards – sometimes both). Sound familiar?

Errrr, seriously, therein lies the story of my life … to the point I’ve now built a brand around this very truth! Who has time for the mirror at the crack of dawn?!

On one of my most memorable #tailspin days, I forgot to pack a bra AND my pants split mid afternoon. Shocker!


We love working out for many reasons, but mostly because a solid sweat gets us offline, sharpens our focus and gives us the confidence and energy to smash some serious life goals. Tell us about your current targets (career, life or otherwise).

It’s early days at Sparro Designs. We only launched a few months ago, thus I’m still on one almighty learning curve. My biggest focus at the moment is trying to find a rhythm, and get the inevitable juggle to a point that feels more sustainable in terms of where I invest my time, energy, resources and, of course, the budget.

We are also in the midst of relocating to Chicago from Hong Kong, so amongst the packing, paperwork and endless lists, I’m working on my ‘make friends’ and ‘settle in’ plan of attack.


The daily workout. AM, PM or somewhere in between?

It’s really different depending on where I am.

When Melbourne based, I’m definitely an AM girl. I’m at my happiest running along the river or doing laps of the Tan with my running crew in the early hours.

However, when in HK, a little stretch in the mornings, and a solid sweat to clear my mind at the end of the day works best.




Your #LifeInBag breakfast of champions looks like …

Breakfast is quite the highlight of my day. I LOVE IT!

I’ve always been known to pack a spread, even in my office days. However right now, I work predominantly from my home office, which gives me the gift of a full kitchen and zero commute. Thus I make the most of it, (channelling my favourite Melbourne cafés) and indulge in an egg, salmon, avocado and sourdough most days … and, of course, multiple cups of tea!


Canned tuna for lunch on the go. Legendary, or LEAVE IT BEHIND?

FACT - I bring a suitcase full of Serena Tuna back from Australia on every visit. Tuna is either terrible or incredibly expensive in HK. So absolutely LEGENDARY in my book!

Seriously smart, understated, Scandi-style design gets our wings flapping. What destination, space or event has recently inspired you?

I recently visited our supply partners in Taipei. Wow, these are some seriously talented kids with a little edge and insight producing brilliant and quality products. Watch this space - I have no doubt Taiwan is about to become one of Asia’s hottest destinations.


Any amazing products, brands or things you’re loving because they ‘ease the load’, minimised tailspins or saved you from ye old form-function compromise?  

I love my SHHHhowercap! It’s chic and keeps out all the moisture, so I can enjoy a steaming shower but minus the shower induced frizz!!


Simple words of wisdom to other Sparro fans looking to mirror your success?

Just start. And if you don’t know how, Google it! I promise, things are usually far simpler than you first think ( … except for the finance related stuff that totally hurts my head!)



Finally, where can we find you for more High Flyer tips, tricks & all round #InSparro?

You’re clearly in the right spot! Be sure to sign up to The Swoop via - our digital feed for sleek, strong and seriously smart ladies who work, and love to workout!
Insta: @sparro_designs
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