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#LifeInBag with ... SHERYL THAI

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Sheryl Thai

CEO, League of Extraordinary Women
& Founder, Cupcake Central



The Swoop Sheryl Thai #LifeInBag Flatlay

Ok, your #LifeInBag flat lay exposé*. In 1 sentence, please explain.

I’m a pretty simple #LifeInBag gal actually.

Daily contents include my laptop, my paper
MiGOALS Get Shit Done A6 notebook (lists are my thing), and a few self-development books too. I generally try to keep it as clean as possible. Oh, and lip balms – probably about four of them! In this particular shot you’ll see ~

Antipodes Saviour Skin Balm (literally the best thing ever for any skin problems)
Frank Green 12oz Smartcup 
Eat That Frog by Brian Tracy
LUK beautifood lip balm  
MUJI ink pen  Gold metallic ink pen because I've been signing so many of our new Cupcake Central cookbooks!

And of course, a rogue Potato Head (choc potato chip) Cupcake Central cupcake. It would have been rude not to, right?


Sparro is a testament to high flying females known for their love and dedication to work, and working out. But also…to the one who may have been known to arrive at the gym with her top on inside-out (or backwards – sometimes both). Sound familiar?

Yep for sure. Running is my thing, but sadly not right now thanks to a bad back.


We love working out for many reasons, but mostly because a solid sweat gets us offline, sharpens our focus and gives us the confidence and energy to smash some serious life goals. Tell us about your current targets (career, life or otherwise).

At the moment, I’m living the #startup life all over again, which essentially means working through all hours of the night trying to think about what our customer truly wants and how we can respond accordingly.

My personal drive has always stemmed from a burning desire to changing the world somehow. I feel my best when I know I’m making some sort of positive impact. I always love hearing about how people connect at our League of Extraordinary Women events, and the amazing thrill they get out of connecting with like-minded brilliant women. Those feedback ‘sparks’ definitely keep me going.

For the League, it’s all about scaling and distilling the brand right now. Getting back to our roots and delivering on our mission - to connect and empower extraordinary female entrepreneurs to keep doing what they love.  


 The Swoop. #LifeInBag interview Sheryl Thai

The daily workout. AM, PM or somewhere in between?

Always try to do AM, but typically fail.


Your #LifeInBag breakfast of champions looks like …

Poached eggs, spinach and mushrooms. I’m off carbs … they’re simply not my friend. 


Canned tuned for lunch on the go. Legendary, or LEAVE IT BEHIND?

Oooh – that’s a hard one. I don’t mind it. It’s convenient – sure, why not.


Seriously smart, understated, Scandi-style design gets our wings flapping. What destination, space or event has recently inspired you?

Yeah, I really love San Francisco in beautiful northern California. I was there earlier this year and had the opportunity to visit a bunch of incredible startup tech companies. Observing how these organisations are built, function and the fabulous cultures that operate within them is truly next level. We need more of it in Oz!


Any amazing products, brands or things you’re loving because they ‘ease the load’, minimised tailspins or saved you from ye old form-function compromise?  

I’m so fortunate to be exposed to so many amazing Australian brands doing it well. At the moment I just love Frank Green (use my Smartcup every day – can’t live without it), and for something a little different, the Sparkling Sponge – by ONNE skincare is rocking my world. It’s got natural vitamins from the roots of a Konjac tree which somehow makes my face feel incredible every day. I’ve never been so diligent at exfoliating!


Simple words of wisdom to other Sparro fans looking to mirror your success?

“You are the average of the 5 people you spend the most time with.”

I think there’s nothing truer. I’d encourage everyone to ask themselves - are the people I spend most of my time with positive, are they going to push and motivate me? Be in good company!


Finally, where can we find you for more High Flyer tips, tricks & all round #InSparro?

You’ll find me via @hatchthatdream on instagram, and of course for all things League of Extraordinary Women, hit our website!

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