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#LifeInBag with ... ALI ROSENBERG

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Ali Rosenberg

Co-Founder, United Ride

Your #LifeInBag flat lay exposé. In 1 sentence, please explain. 

Phone, wallet and keys are standard … but I also NEVER leave the house without Paw Paw lip cream and Mentos mints in my bag.



Sparro is a testament to high flying females known for their love and dedication to work, and working out. But also…to the one who may have been known to arrive at the gym with her top on inside-out (or backwards – sometimes both). Sound familiar?

I try to be as organised as possible. I'm more likely to leave my diary at home than forget workout clothing - definitely my most important priority ☺

But being up and out of the house at 5am and doing 1-2 workouts a day, however, there are always times I leave something at home. I've done far too many trips to Coles to buy socks to ride in!


We love working out for many reasons, but mostly because a solid sweat gets us offline, sharpens our focus and gives us the confidence and energy to smash some serious life goals. Tell us about your current targets (career, life or otherwise).

A big goal of mine at the moment is to focus on creating a bigger United Ride community where people feel they can come and feel safe. We want to be able to encourage, support and make people believe they can achieve their goals. Anything is possible.
On a more personal note, a current goal of mine is to focus on meditating religiously twice a day. When you own your own business it’s very hard to switch off … ever. Meditating really keeps me grounded and working more effectively.



The daily workout. AM, PM or somewhere in between?

Whenever I can fit it in! Preferably I like to workout in the morning to start the day the right way and get the body moving. The best thing about owning a fitness studio is we get to jump into some of the classes and ride. So lucky and grateful!


Your #LifeInBag breakfast of champions looks like …

Egg white omelette from Cheeky Monkey Cafe.


Canned tuna for lunch on the go. Legendary, or LEAVE IT BEHIND?

LEAVE BEHIND - I'm all about eating fresh, real food.

Seriously smart, understated, Scandi-style design gets our wings flapping. What destination, space or event has recently inspired you?

I recently returned from a trip to New York. It’s amazing to see so many cool fitness concepts and people focussing on their health and fitness.


Any amazing products, brands or things you’re loving because they ‘ease the load’, minimised tailspins or saved you from ye old form-function compromise?  

Loving my morning walks listening to the podcast How I Built This.


Simple words of wisdom to other Sparro fans looking to mirror your success?

You don’t need anyone else to believe in you, as long as you believe in yourself.


Finally, where can we find you for more High Flyer tips, tricks & all round #InSparro?

United Ride – 1/110 Swan Street, Richmond. Tap it back with us and achieve your goals one pedal at a time ☺

Sign up to receive a $50 e-voucher instantly. #LifeInBag