Pull up a pew frank green! We first clapped eyes on you a few months back, but we know you’ve been around for a while now. We love nothing more than an Aussie high-flyer, so tell us - where / when / WHY did it all begin?
Look, it might sound a bit dull, but during his corporate career in mergers and acquisitions, Ben, frank green founder and CEO specialised within the waste management sector and saw first hand how the economics for recycling simply don’t add up in Australia. He knew there had to be a better way.
Rather than managing the waste problem after the fact, we needed to change behaviours that create waste in the first place.
While there were reusable cups and of course reusable bottles already available, we dug in to find out why they weren’t being used all the time every time. The frank green SmartCup and SmartBottle were developed to overcome these barriers, resulting in two products with superior form and function to encourage greater every day usage and most importantly, keep waste out of landfill.
At the core of Sparro’s product development is the promise of delivering on both form and function (because a busy woman forced to compromise between style and utility is a #tailspin we all want to avoid). Can you relate?
Absolutely – form and function is critical to the success of frank green products.
We started from a similar belief to Sparro - that sustainable lifestyle products can and SHOULD be beautiful without compromising on function. Taste, heat retention, and the safety and convenience of a spill-proof lid were critical considerations for us. Our customers tell us it’s the aesthetic of our product PLUS the fact they work so well that encourages more frequent usage. That’s what reminds them to take their cup with them in the morning – and that’s the most important thing, that our products are being used every day instead of disposable. Oh, and they match the gorgeous Sparro Carry-Alls perfectly!
You’re predominantly known for your reusable coffee cups, but there’s more to your offering, right?
Yes, from the start we built frank green as a business with the goal of reducing waste by motivating more sustainable practices EVERY DAY. We found the best way to do this was via the creation of products that deliver exceptional design, superior function and innovative technology. And yes, while our reusable SmartCup has gotten a lot of attention, the truth is single use plastic water bottles make up 5 times more waste into landfill than disposable coffee cup. This insight resulted in our SmartBottle featuring the same lid design for one-handed opening, optimum flow and spill-resistance. While this beauty is yet to attract the limelight of the SmartCup, those who’ve used it are lovers for life! Plus, you can get one to match your SmartCup – we love that☺
Your designs are clearly drop dead gorgeous, but we know there’s more to frank green than meets the eye. Tell us a little about the serious tech smarts behind your Cups and Bottles?
They are called “Smart” for a reason … a few reasons actually.
Foremost there’s a huge degree of smart engineering that has gone into the design of both products – from the curvature of the base for the prefect hand-fit (it’s a thing!) to the years spent tirelessly perfecting the lid to have optimum flow, no taste barriers and of course completely spill-proof – so no drops down your shirt or in your bag!
But the more obvious “smart” we’re known for is the payment enabled technology in the SmartCup and SmartBottle. This enables our customers to load up cash and use their cup or bottle to pay for their coffee, breakfast or lunch plus redeem rewards and even shout a mate via the app.
Ultimately though, we know that if you can use your cup to pay for goods, it’s more likely to travel with you, and therefore less likely to be left behind or relegated back to the wasteful disposable wagon!
Not that we need another reason to hold your beauties in our busy hands, but we believe you’re also kind to the environment too?
All of our products are 100% recyclable at the end of their very long life!
And because all of our parts are made and assembled in Melbourne using energy efficient local suppliers (yup, we're 100% Australian made), our carbon footprint is also greatly reduced.
Any CARE tips on how we can get the most out of you?
One of the best things about frank green products is that you can pop them straight into the dishwasher. Leave the lid open to get the water and air through it – or take it apart for a more thorough clean. Our products don’t warp in the dishwasher and the lid will always fit snuggly so you’ll get so much use out of it. And because you can take the lid apart, you don’t need to worry about any nasties lurking in any corners after a while like you do with some lids.
Best place to acquire so we can add you to our #LifeInBag arsenal?For the best purchase experience, pop on over to frankgreen.com.au and design your own SmartCup or SmartBottle by playing around with all our colour variations to find your own perfect combination. Plus, a proportion of every product sold via our website is donated to
our partner Earthwatch who work tirelessly globally conducting scientific field studies and education to promote the understanding and action necessary for a sustainable environment.