Founder Amie Fitt
established Sparro Designs in 2015 with a vision to create a range of genuine, yet stylish carry-alls that consolidate the many bags we typically carry from workout to work.
Originally from Melbourne, Amie attributes the inspiration for Sparro to her own experience juggling morning exercise with getting to the office on time during her high pressure, time-poor corporate career in consumer marketing.
A recent relocation to Hong Kong not only offered Amie the opportunity to realise Sparro Designs – a business idea she has been musing over for some time – but prove its reason for being was a truly universal one.
No matter where Amie worked or worked out, the daily #LifeInBag hustle was one clearly echoed by women the world over.
As Founding Director of Sparro Designs, Amie splits her time between Chicago and Sparro HQ in Melbourne, Australia. When she’s not collaborating with her stable of fellow Sparro ‘high- flyers’ on the latest carry-all designs, customer experience campaigns or creative communications, logistics and inventory strategies. You’ll find Amie cutting laps of The Tan or enjoying eggs, bacon and endless cups of English breakfast at one of many beloved locals.